Appendix I: Sponsorship Possibilities
The I-Day Trash Dash will require close to Rs. 7 lakhs to become a
successful event. NOET, being a non-profit organization, will need all
the help available to pull off a great event.
For this we’d like to call for sponsorships where your business or
brand, in exchange for your support, can promote your products or
services to our participants, allow your product or service to be tried
out by a new audience and garner the goodwill of our audiences by being
visibly associated with such an event. The sponsorship options are as
follows:
Media Partner (Appendix II)
Publications, Radio & TV channels and other media businesses can
provide us with valuable visibility in terms of journalistic content
and advertising space to help encourage more and more people to be a
part of the Trash Dash. In return the publication or media house will
be exclusively displayed and mentioned in every communication regarding
the event.
Product/Service Partner (Appendix III)
Your business can provide us with the products or services that we
will require for the event in the quantities indicated. In return,
your business or brand will be given exclusive product or service
partner credits and will be exclusively displayed and mentioned in the
context of the service/product that is provided.
Sponsoring Partner (Appendix IV)
Presenting Sponsor
Sponsorship amount - Rs. 4,00,000/- and above
The Presenting Sponsor will receive exclusive branding credits for the
event in every instance of the event's communication. The event will be
branded as the '(BrandName) presents the NOET I-Day Trash Dash'.
On-site Branding across collaterals like Backdrop, t-shirts/marathon
vest/cap etc., snack pack, banners, standees, and placards with be
provided with maximum emphasis.
Co-Sponsor
Sponsorship amount - Rs. 2,00,000/-
The Co-Sponsor will receive branding credits for the event across all
large-format communication for the event. On-site Branding across
collaterals like backdrop, t-shirts/marathon vest/cap etc., snack pack,
banners, standees, and placards with be provided.
Associate Sponsor - Tier 1
Sponsorship amount - Rs. 1,00,000/-
The 1st Tier Associate Sponsor will receive branding credits for the
event in large-format communication for the event. On-site Branding
will be provided on the backdrop and banners with maximum emphasis
amongst Associate Sponsors.
Associate Sponsor - Tier 2
Sponsorship amount - Rs. 75,000/-
The 2nd Tier Associate Sponsor will receive branding credits for
the event in large-format communication for the event. On-site Branding
will be provided on the backdrop and banners in the second tier of
emphasis amongst Associate Sponsors.
Associate Sponsor - Tier 3
Sponsorship amount - Rs. 50,000/-
The 3rd Tier Associate Sponsor will receive branding credits for
the event in large-format communication. On-site Branding will be
provided on the backdrop and banners in the third tier of emphasis
amongst Associate Sponsors.
Appendix II: Media required
At least ten hoardings across Mumbai
A week-long ad campaign with at least 4 advertisements per publication
Radio ads and mentions on primetime
Journalistic content and radio programming
Outdoor publicity on bus backs, bus stops, train stations
Appendix III: Products required
A number of expenses will have to be made to make the I-Day Trash Dash ’08 a memorable event. These expenses will be towards:
0. Hiring trained staff to man the various activities and supervise the event
0. Hiring technical equipment and paraphernalia for the marathon
0. Hiring costs for setting up the event i.e. tables, chairs, waterproof pandal and dais, mobile toilets and security
0. Lunch for 750 people
0. Snack-packs for 750 people (sandwiches/biscuits)
0. Drinking water and Dispenser (minimum 1100lts)
0. Transportation (9 SUVs, 2 tempo/truck and 1 bus)
.Give-aways for 750 people i.e. gunny sacks, garbage bags, gloves, masks, t-shirt, cap and a drawstring bag
0. Prizes for the top 20 participants
0. Printing & Stationery i.e. forms, posters, banners, placards, stage backdrop
Medical Services i.e. doctor/paramedic, sickbay and ambulance)
Appendix IV: Budget
|
ITEM
|
COST
in Rs
|
|
Manpower
|
22,500.00
|
|
Activity
Setup
|
16,400.00
|
|
Event
costs
|
63,000.00
|
|
Food
& Beverage
|
60,375.00
|
|
Give-aways
|
1,75,975.00
|
|
Prizes
& Mementoes
|
35,310.00
|
|
Transport
|
34,000.00
|
|
Marketing
cost
|
18,750.00
|
|
Miscellaneous
|
58,500.00
|
|
Operations
& Handling costs
|
1,20,000.00
|
|
Post-IDTD
|
1,00,000.00
|
|
TOTAL
|
7,04,810/-
|